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B2B DemandGen Training

Modern B2B marketing requires a deep understanding of buyer group psychology

Price of the Training

990 €

Ben Dietrich, CEO & Founder of Mediacharge

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Modern B2B marketing requires a deep understanding of buyer group psychology

Introduction

Insights on the current B2B marketing status

The biggest challenges for B2B marketers in 26/27

Misconceptions in B2B Sales

What is B2B DemandGen?

Develop Ideal-Customer-Profiles

Develop Buyer-Personas

Develop a strong Value-Proposition

Understanding Competitors

Consistent communication: Messaging House

Benchmark the value of trust

Content Strategies

Develop a strong creative

Measuring Results

What this training is about

General Strategy foundations

This training covers the fundamental principles of building a comprehensive B2B demand generation strategy from the ground up. Learners will master the art of aligning marketing and sales objectives, setting measurable goals, and creating scalable frameworks that drive consistent pipeline growth.

Applied DemandGen for future growth

Students will gain hands-on experience implementing advanced demand generation tactics using real-world scenarios and case studies. They'll learn to leverage data-driven insights, optimize conversion funnels, and build sustainable systems that generate qualified leads and accelerate revenue growth over time.

Market Trends in B2B Marketing

Participants will discover the latest shifts in buyer behavior, emerging channels, and evolving customer expectations that are reshaping the B2B marketing landscape. They'll learn how to identify and capitalize on current market opportunities while staying ahead of competitive threats and industry disruptions.

Strategy is the foundation to make the execution a win.

  • Ben Dietrich
  • Felix Römer
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Get your free initial consultation

During the initial consultation, we challenge your approach to better determine whether we can be a valuable partner for collaboration.

Let's talk

Our managers typically respond within the same working day.