B2B DemandGen Training

Modern B2B marketing requires a deep understanding of buyer group psychology

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Price of the Training

990

€

Introduction

Insights on the current B2B marketing status

Understanding the evolving landscape of B2B marketing, from CFO-CMO alignment to the rise of Thought Leadership Ads.

The biggest challenges for B2B marketers in 26/27

Navigating CPC inflation, inefficient budget allocation, and the fragmented customer journey shaped by LLMs.

Misconceptions in B2B Sales

Debunking the myth of a linear buyer journey and understanding multi-stakeholder consensus in enterprise deals.

What is B2B DemandGen?

A structured, full-funnel marketing approach that builds awareness and trust across three distinct levels of buyer intent.

Develop Ideal-Customer-Profiles

Defining the perfect account through CRM analysis and a four-layer framework including an Anti-ICP for quick disqualification.

Develop Buyer-Personas

Mapping the buying committee and using empathy-driven methods to understand Champions, Economic Buyers, and Blockers.

Develop a strong Value-Proposition

Using the Value Proposition Canvas to achieve Problem-Solution Fit and differentiating Persona vs. Corporate value propositions.

Understanding Competitors

Conducting deep competitor analysis using AI tools, LinkedIn, ad libraries, and identifying white-space opportunities.

Consistent communication: Messaging House

Structuring brand communication with an Umbrella Statement, Core Messages, and Evidence mapped to the marketing funnel.

Benchmark the value of trust

Why trust is the essential lubricant in B2B sales and how to measure it using the Trust Equation.

Content Strategies

Creating content that captures early-funnel attention and combats ad fatigue by making prospects laugh or learn.

Develop a strong creative

Crafting first-touch ads using the Hook Library frameworks that stop the scroll, hook attention, and deliver genuine value.

Measuring Results

Building a realistic measurement strategy with self-attributed data, third-party tracking, and intent-based sales collaboration.

The strategy behind many of the world's most successful B2B champions.

What this training is about

Market Trends in B2B Marketing

Participants will discover the latest shifts in buyer behavior, emerging channels, and evolving customer expectations that are reshaping the B2B marketing landscape. They'll learn how to identify and capitalize on current market opportunities while staying ahead of competitive threats and industry disruptions.

Applied DemandGen for future growth

Students will gain hands-on experience implementing advanced demand generation tactics using real-world scenarios and case studies. They'll learn to leverage data-driven insights, optimize conversion funnels, and build sustainable systems that generate qualified leads and accelerate revenue growth over time.

General Strategy foundations

This training covers the fundamental principles of building a comprehensive B2B demand generation strategy from the ground up. Learners will master the art of aligning marketing and sales objectives, setting measurable goals, and creating scalable frameworks that drive consistent pipeline growth.

Strategy is the foundation to make the execution a win.