1:1 · Static
Authenticity is our key performance driver
The feed rewards content that looks and sounds like a person, not a campaign. For Honda we replaced polished brand posts with real people, real dealers and real moments, produced every week and localized per market. Same budget, a different result.
- Real faces and voices instead of stock and slogans
- Native formats per platform: vertical, sound-off, first second counts
- Weekly production, so the feed never sees the same post twice
What one month of social looks like with us
A concrete example: this is the output for one brand in three languages. Every piece is planned, produced, localized and reported by the same team.
Week 1
- Strategy sync + content sprint planning
- 3 company posts
- 1 founder post, ghost-written from a 20-min call
- 1 reel, produced in-house
Week 2
- 3 company posts
- 1 expert carousel
- 1 creator piece goes live
- Community: comments, DMs, replies
Week 3
- 3 company posts
- 1 founder post
- 1 reel
- Employee advocacy kit for the team
Week 4
- 3 company posts
- 1 long-form video or interview
- Performance review: what to double down on
- Next month’s content plan
Three things that changed about social
If your social strategy was built before 2024, it was built for a different feed.
What this means for you: fewer platforms, more people, a weekly rhythm, and measurement that connects social to pipeline.
- 01
Feeds are interest graphs now, not follower lists
Reach is earned per post, not inherited from your follower count. A page with 2,000 followers can out-reach one with 200,000 if the content earns it. The upside: new brands can win fast.
- 02
AI made content cheap, so authenticity became expensive
Everyone can publish ten posts a day. Nobody wants to read them. The scarce asset is a point of view and a face people recognise, which is why founder and expert content outperforms brand posts.
- 03
Social is where the buying decision starts
Buyers follow people and brands for months before they ever search. The post they saved in March is why they shortlisted you in September. If you measure social on likes, you will never see that.
From followers to pipeline
Social is not the end of the funnel. Engagement is a signal, and signals become audiences, campaigns and leads when the systems are connected.
Content
Posts, reels, founder and creator pieces earn attention.
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Engagement signals
Views, saves, comments and profile visits show who is warming up.
Warm audiences
Engagers become retargeting and lookalike audiences.
- Sponsored
Paid social
Lead-gen and conversion campaigns hit people who already know you.
- Head of MarketingSaaS companySales meeting
CRM & sales
Leads land in your CRM with the posts they engaged with.
Your first 90 days with us
Social does not need a six-month ramp-up. Here is what happens, and what we need from you.
Week 1–2
Voice & strategy
Workshop, audience research, platforms, pillars, measurement.
Week 3–4
First content batch
Visual system, first posts and reels, founder interview.
Month 2
Weekly rhythm
Publishing, community, creator pieces, weekly performance read.
Month 3
Scale what works
Double down on winners, add languages and platforms, link to paid.
Your time: one strategy workshop, one 20-minute interview per month, approvals in a shared tool.
Bold brands push boundaries
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How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
