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95%Of buyers are not in-market right now
Only 5% buy this quarter. Demand generation keeps you remembered by the other 95% until they do. (Ehrenberg-Bass / LinkedIn B2B Institute)
DemandGen fits, if...
Long sales cycles
Your buyers take months to decide, and several people have a say.
Big-ticket deals
Deal sizes that justify a proper, multi-step sales process.
You currently have a bad lead quality
Your team should spend its time with accounts that already know and trust you.
Pipeline is the KPI
You want marketing judged on revenue, not on clicks or MQLs.
One system. Four stages. No gaps.
Every platform has a job. We plan and measure them together.
Create demandGet known before buyers search.
Capture demandBe the obvious choice when intent appears.
ConvertTurn interest into meetings.
Measure & scaleAttribute pipeline, double down.
Structured pipeline instead of random spikes
Demand generation builds preference with the right accounts before they are in-market, so they come to you when they are ready and your sales team talks to buyers who already trust you.
Sources: Ehrenberg-Bass Institute / LinkedIn B2B Institute, "The 95:5 rule" (2021); 6sense, 2024 Buyer Experience Report.
Channels
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In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
