Privacy Policy
1. Introduction
Welcome to Mediacharge GmbH ("we," "our," or "us"). We take the protection of your personal data seriously and are committed to respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, interact with us, or use our services.
2. Data Controller
Mediacharge GmbH Auenstraße 28 80469 München, Germany Email: info[at]mediacharge.de
3. What Data We Collect
We collect and process the following categories of personal data:
- Contact Information: Name, email address, phone number, company name
- Communication Data: Emails, messages, and other correspondence
- Usage Data: IP address, browser type, operating system, pages visited, session duration
- Marketing Data: Interests, preferences, engagement with newsletters or ads
- Customer Data: Contracts, billing information, payment history (if applicable)
4. Legal Basis for Processing
We process your data based on the following legal grounds:
- Art. 6(1)(a) GDPR – Consent
- Art. 6(1)(b) GDPR – Contract performance
- Art. 6(1)(c) GDPR – Legal obligation
- Art. 6(1)(f) GDPR – Legitimate interest (e.g., website security, analytics, direct marketing)
5. How We Use Your Data
- To respond to inquiries and provide services
- To improve our website and user experience
- To manage business relationships and contracts
- For analytics and performance monitoring
- For marketing communications (with your consent)
6. Data Sharing and Third Parties
We only share your data with third parties when necessary, such as:
- Service providers (e.g., hosting, CRM, newsletter tools)
- Legal or regulatory authorities when required by law
- Subcontractors and freelancers bound by data protection agreements
All third-party processors are GDPR-compliant and contractually obligated to protect your data.
7. Data Transfers Outside the EU
If data is transferred to countries outside the European Economic Area (EEA), such transfers are made based on appropriate safeguards such as Standard Contractual Clauses (SCCs) or adequacy decisions.
8. Cookies, Tracking and Advertising
We measure visits on our website first-party with DemandStudio (operated by Mediacharge GmbH). This includes the pages you view, sessions, campaign parameters (such as utm_source) and ad click identifiers (such as gclid, fbclid, li_fat_id, msclkid).
- Necessary cookies: Enable core functionality and store your consent choice
- Analytics (with your consent): Help us understand and improve the site
- Marketing (with your consent): Tags from Google Ads, LinkedIn, Meta and OpenAI are loaded only after you accept marketing cookies
- Conversion reporting: When you submit a form, we report the conversion to Google Ads, Meta, LinkedIn and Microsoft Ads. Identifiers such as a hashed email address are shared only with your marketing consent
You can change or withdraw your choice at any time via "Cookie settings" in the footer of every page. Information on how Google uses data: https://business.safety.google/privacy/
9. Retention Period
We retain your personal data only as long as necessary to fulfill the purposes described or to comply with legal obligations. Typically:
- Contact and communication data: up to 3 years after the last interaction
- Contract and billing data: up to 10 years (as per German tax law)
10. Your Rights
Under the GDPR, you have the following rights:
- Access to your personal data
- Rectification of incorrect data
- Erasure ("right to be forgotten")
- Restriction of processing
- Data portability
- Objection to processing
- Withdrawal of consent (where applicable)
- Lodge a complaint with the Bayerisches Landesamt für Datenschutzaufsicht
11. Data Security
We implement appropriate technical and organizational measures (TOMs) to protect your personal data from unauthorized access, loss, misuse, or alteration.
12. Changes to This Policy
We may update this Privacy Policy to reflect legal or operational changes. The latest version will always be available on our website.