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DachserPTCHondaB. Braun

Case StudyManufacturingEurope

SportGroup Holding:
More Leads, Sharper Funnel

How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.

SportGroup Holding: More Leads, Sharper Funnel

Case Study · Manufacturing · Europe

  • +33%Leads from paid search
  • −20%Lower cost per lead
Read the case

Precision over spread. We've scaled ABM since 2016.

Account-based marketing turns a target list into a programme: every account researched, reached across the platforms its buying committee uses, engaged with content built for it, and handed to sales at the right moment. One list, one plan, one number: pipeline from named accounts.

ABM fits, if...

  • You know who you want to win

    A defined target list: enterprise accounts, strategic logos, key segments.

  • Deals are large and decided by committees

    Several roles over several months; a lead is not the unit, the account is.

  • Sales and marketing can work one list

    Shared targets, shared data, shared credit for the win.

  • Volume lead-gen stopped working

    Plenty of leads, few from the companies you actually need.

Fewer accounts. Bigger deals. Shorter cycles.

ABM concentrates budget, creative and attention on the accounts that move the number. Done well it changes the shape of the pipeline: fewer, larger opportunities that close faster because the whole committee has been warmed up before sales calls.

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76%Of mature ABM programmes report higher ROI than any other marketing investment

(ITSMA Account-Based Marketing Benchmark Study 2024)

36%Higher win rate on ABM-targeted opportunities

Versus the segment baseline. (Forrester ABM Wave, 2023)

58%Of marketers see deal sizes increase with ABM

Fewer accounts, bigger contracts. (Forrester)

11People in the average B2B buying group

ABM is how you reach all of them, not one lead. (6sense 2024)

Sources: ITSMA ABM Benchmark Study (2024); Forrester (2021, 2023); 6sense, 2024 Buyer Experience Report.

The platforms behind the demand

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Channels

LinkedIn Ads. Precision targeting for fresh pipeline.

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In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.

  • Where the growth is

    Which accounts, services and platforms will move your pipeline first.

  • What it will cost and return

    A budget split with expected pipeline, so you can take it to your CFO.

  • Your first 90 days

    A step-by-step roadmap from kick-off to first measurable results.

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