PPC Agency · Spain

Hire a PPC powerhouse for Spain

Reach Spain’s software, industrial and energy buyers with native-language PPC campaigns measured on qualified pipeline, not cheap enquiries.

DachserPTCHondaB. Braun

Spain’s B2B search market needs more than translation

Spain’s B2B demand spans Madrid’s enterprise services, Catalonia’s industrial suppliers, Basque manufacturing and renewable energy projects across the country. Those buyers do not all search alike. A procurement team looking for an ERP proveedor has different intent from an engineer comparing maquinaria industrial. We separate commercial searches from training, jobs and consumer demand, then build campaign structures around the products, regions and buying stages that matter to your sales team.

In Spanish search auctions, local specialists compete with international vendors and directories for the same commercial terms. Literal translations miss distinctions such as presupuesto, proveedor and distribuidor, while English software terminology can still matter in technical categories. Our native specialists assess actual queries before expanding coverage. Spanish is the starting point, with Catalan or other regional languages considered where demand supports them, and bidding informed by qualified opportunities rather than every submitted form.

Industrial intent without recruitment noise

For manufacturing and engineering campaigns, distinguish searches for suppliers, technical specifications and quotations from empleo, cursos and consumer repairs, using query reviews rather than blanket exclusions.

Regional demand, not regional assumptions

Separate Madrid enterprise demand from industrial opportunities in Catalonia and the Basque Country where volume justifies it, then assess location performance against sales coverage and qualified pipeline.

Seasonality checked against sales capacity

Review August, Semana Santa and regional holidays against your own enquiry and sales data, adjusting spend when follow-up capacity or purchasing activity changes rather than automatically pausing Spain.

Your one-stop-shop for PPC in Spain

Pay-per-click campaigns across search and social for B2B companies in Spain, built for qualified leads at a cost you can plan with.

Google Ads

Search and Performance Max built around B2B intent.

Microsoft Ads

Reach decision-makers Google misses, often at lower cost.

Paid Social

LinkedIn and Meta campaigns for Spanish buyers.

Ad Copy & Creative

Ads tested and refreshed on a fixed rhythm.

Landing Pages

Pages that convert paid traffic into pipeline.

Bid & Budget Control

Tracking and bidding tied to lead quality, not clicks.

Commit to achieving long-term success.

"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Ben Dietrich, CEO & Founder
Ben Dietrich, CEO & Founder of Mediacharge

Proven strategies with punch

Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.

Get your free marketing plan now

In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.

  • Where the growth is

    Which accounts, services and platforms will move your pipeline first.

  • What it will cost and return

    A budget split with expected pipeline, so you can take it to your CFO.

  • Your first 90 days

    A step-by-step roadmap from kick-off to first measurable results.

Straight answers

Still have a question? Get in touch

Do you have a PPC team based in Spain?
Mediacharge is headquartered in Munich, with an office in Isarvorstadt. We work with Spanish businesses remotely and travel for workshops. Native specialists support campaigns across twelve European markets in 14 languages.
Should our Spanish PPC campaigns also use Catalan?
Only where search demand, customer preference and your sales support justify it. We assess queries and regional performance before recommending Catalan coverage. Location targeting alone does not establish language preference, and any additional language needs a consistent experience from ad through enquiry handling.
How do you distinguish Spanish B2B searches from consumer traffic?
We combine product terminology with commercial signals such as proveedor, fabricante and presupuesto, then review the actual searches generating enquiries. Terms such as industrial or empresas can help, but they are not guarantees of intent. Sales feedback guides exclusions so useful early-stage buyers are not filtered out.
Can you run campaigns for Spanish industrial and software companies?
Yes. For industrial suppliers, we structure targeting around applications, specifications and procurement needs. For software companies, we assess Spanish category terms alongside English product terminology used by technical buyers. In both cases, we distinguish requests for quotations or demos from job searches, training and support queries.
How do you measure PPC performance in Spain?
We prioritise qualified pipeline over raw form submissions. Where your CRM and consent setup allow, we connect campaign activity with sales-qualified leads and opportunities. Regional and language reporting helps show whether apparently inexpensive Spanish enquiries are becoming relevant sales conversations.
Should we reduce PPC budgets in Spain during August?
Not automatically. Some industrial buyers and sales teams reduce activity in August, while other categories retain demand. We compare your historical results, current queries and follow-up availability before changing budgets. The same approach applies to Semana Santa and regional holidays, rather than treating Spain as one uniform calendar.

Let's talk

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