Separate buyers from jobseekers
Review French search terms for recruitment, courses and consumer intent, excluding terms such as « emploi » or « formation » where they do not match your offer.
PPC Agency · France
Hire a PPC powerhouse for France
Reach French B2B buyers with native-language PPC campaigns that distinguish research from purchase intent and measure success on pipeline.
French search needs more than translated keywords
France brings together enterprise software around Paris, aerospace around Toulouse and industrial engineering across Auvergne-Rhône-Alpes. Those buyers do not all search alike. A procurement team looking for a « fournisseur industriel » has different needs from an operations lead comparing « logiciel de gestion ». We build PPC around sector vocabulary, buying roles and commercial intent, rather than treating France as an English account with translated ads.
French-language searches can mix supplier selection with training, recruitment and consumer research, making query control essential for B2B budgets. Broad software terms also put specialist providers alongside established vendors and comparison sites. We separate those auctions from narrower searches for demonstrations, quotations and technical capabilities. Native specialists review the language, while qualified enquiry and opportunity data help show which French campaigns contribute to pipeline, not just form submissions.
Your one-stop-shop for PPC in France
Pay-per-click campaigns across search and social for B2B companies in France, built for qualified leads at a cost you can plan with.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
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Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Does Mediacharge have an office in France?
Mediacharge is headquartered in Munich, with an office in Isarvorstadt. Our team works remotely with companies in France and travels for workshops. Native specialists support French campaigns as part of our work across twelve European markets in 14 languages.
Should our French PPC campaigns use English keywords too?
Where buyer behaviour supports them, yes. French technology buyers may use English product categories or acronyms alongside French terms. We research both, separate intent where useful and match the ad language to the query rather than translating every keyword literally.
Which French industries are a good fit for B2B PPC?
Enterprise software, industrial equipment, engineering services and specialist business services can suit search-led acquisition when buyers actively look for suppliers. Aerospace and other procurement-heavy sectors need closer scrutiny: PPC can capture specific component or capability searches, but should not be expected to replace tender processes or established supplier relationships.
Should we target all of France or individual regions?
That depends on your service area and where qualified demand appears. A nationwide software offer may need national coverage, while on-site maintenance may need tightly defined territories. We review location settings and regional lead quality before splitting budgets, rather than dividing France into city campaigns without enough evidence.
How do you measure French PPC performance with consent requirements?
We plan measurement around applicable GDPR and CNIL requirements, working with your consent setup and legal guidance. Where permitted and technically available, CRM feedback links enquiries to qualified opportunities. We distinguish observed results from modelled reporting and explain measurement gaps rather than presenting every attributed conversion as certain.
How do we start, and what budget does France require?
Start with a free marketing plan call. We review your French offer, existing search demand, auction competition and sales economics before recommending a test budget. Competitive national software terms need a different approach from narrow industrial queries, so we do not prescribe a single minimum for every French market entry.