Language is not a territory
Shared languages do not mean shared demand: German searches in Germany and Austria can differ in terminology, supplier expectations and competitive context.
PPC Agency · International
Hire a PPC powerhouse for international growth
Build B2B pipeline across borders with PPC campaigns shaped by native specialists, local search behaviour and country-level commercial priorities.
International PPC needs more than translated keywords
International B2B search demand rarely fits one keyword list. Software buyers may search in English while industrial procurement teams use local product names, specifications and distributor terms. Professional services searches often include country-specific qualifications or regulatory requirements. Campaigns need to distinguish those buying signals from research traffic, then compete with both international vendors and established local suppliers without treating every market as an English-language extension.
Mediacharge is headquartered in Munich and runs campaigns across twelve European markets in 14 languages with native specialists. We structure international PPC around language, territory and sales coverage, rather than copying a home-market account. Country-level reporting connects spend to qualified enquiries and pipeline, so a market producing inexpensive form fills does not automatically outrank one generating fewer, more commercially relevant opportunities.
Your one-stop-shop for international PPC
Pay-per-click campaigns across search and social for B2B companies in International, built for qualified leads at a cost you can plan with.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Which international markets and languages does Mediacharge cover?
We run campaigns across twelve European markets in 14 languages with native specialists. On the free marketing plan call, we can check your target countries and languages against our coverage and agree which markets warrant an initial PPC test.
Should we run English-only PPC campaigns internationally?
Not by default. English can capture demand in internationally oriented sectors such as enterprise software, but local-language searches can reveal different suppliers, product categories and buying requirements. We assess search behaviour by market and separate language tests where there is enough demand to make the results useful.
How should international PPC accounts be structured?
Separate campaigns by territory and language where budgets, sales coverage or commercial goals differ. A shared language is not enough reason to combine countries. Location settings, search terms and exclusions also need checking so spend reaches buyers in markets you can actually serve.
How do you choose which countries to launch first?
Start with sales readiness, relevant search demand and the strength of local competitors. For industrial suppliers, distribution and delivery coverage may be decisive; for software businesses, localisation and customer support may matter more. Test a focused group of markets before expanding, rather than spreading the launch budget across every available country.
How do you measure PPC performance across countries?
Use consistent definitions of qualified leads and opportunities, then review results by country and language. Where tracking and CRM data allow, connect campaign activity to pipeline and account for currency differences and sales-cycle length. Consent requirements and tracking gaps should be made explicit rather than hidden inside a blended international total.
Do you need an agency office in every target country?
No. Mediacharge is headquartered in Munich, with an office in Isarvorstadt. Our team works remotely with businesses in other cities and travels for workshops. Native specialists provide language expertise, while shared reporting keeps international campaign decisions connected to your sales priorities.